Should You Use AI to Create Stories for Your Brand? Maybe.

AI Can Help Shape Your Brand’s Story — But It Can’t Tell It For You

Every organization has stories to tell.

Actually creating and distributing those stories to your target audience so your content converts…easier said than done.

Which is why we believe that brand storytelling strategies and AI tools are going to become BFFs.

I’m all about human brainpower driving marketing strategy and brand storytelling. I also love how AI saves me tons of time in the process. I see a ‘best of both worlds’ scenario emerging to help brands and marketers win the storytelling game.

Let me explain…

What AI Can Do for Your Story

Think of AI as your creative co-pilot — the one with a knack for structure, style, and wordsmithing, but zero ego. It can:

• Help you find the right words, visuals, or angles for the feeling you’re trying to capture.
  
• Organize your ideas into a clear, compelling flow for any format — from 15-second videos to long-form articles.
  
• Suggest message points that will resonate most with the audience you’re trying to reach.
  
• Map out a rollout plan so your story is told consistently across channels, not just once and forgotten.
  

In short, AI can take the truth you already know about your brand and help you express it in a way that connects — wherever you’re telling it.

What AI Can’t (and Shouldn’t) Do

Here’s the caution flag: AI can’t give you your values, your goals, or your strategy. It can’t tell you what you stand for — or why. That has to come from you, your team, and the lived experiences that shape your organization.

If you forego the critical strategic task of defining your brand and simply hand AI the wheel, you risk ending up with a story that sounds technically accurate, but feels hollow.

And a hollow story is the fastest way to lose trust.

A Real-World Example

Look at the women’s sports industry right now. Across leagues — from the WNBA to the NWSL to the Women’s World Cup — growth is breaking viewership, sponsorships, and cultural relevance records.

Yes, more games are being televised, and streaming platforms give fans greater access. But how are women like JuJu Watkins, Simon Biles, Trinity Rodman, and Coco Gauff becoming household names? 

We’re finally hearing their stories.

Leagues, teams, and media outlets are putting athletes’ stories front and center, and fans are along for the ride. They’re taking the journey from college to professional ball (ahem, Caitlin Clark), witnessing women who juggle motherhood and the highest levels of athleticism, and rallying behind their fight for pay equity.

Technology amplifies these narratives — through polished video content, social media campaigns, and even AI-assisted highlight reels — but the emotional connection starts with something no algorithm can create: the lived experience.

It’s proof that even in a digital-first world, stories told with heart fuel loyalty, inspire investment, and grow an entire industry.

The Best Stories Are Tech at the Edges, Human at the Core

Remember – you bring the vision, the beliefs, the heartbeat. AI helps translate that into language, visuals, and strategies that connect across every channel you use to reach your audience.

When you combine your authentic voice with AI’s speed and structure, you begin to craft  a story that’s true and memorable.

So, here’s the question: 

Once you’ve shaped your story, how will you bring it to life so people don’t just hear it… they feel it?

Ready to find out? Let’s Chat!