You can’t always feel a story just by reading it. But when you watch one unfold — when you see the faces and hear the voices— you understand what’s at stake. That’s the power of video storytelling.
We were given a front row seat to Marianne’s story. Her roof was leaking, water was coming through the ceiling, and the basement was always wet. We were honored to get to know the challenges she faced and to have the opportunity to share the transformation she experienced.
After interviewing Marianne, we learned how federal funding brought a team together in essentially saving Marianne’s home, along with countless others in Southwestern Pennsylvania.
Aging housing is a crisis in this area, where home repairs are unaffordable to many, especially in low-income communities. The workforce to complete these repairs, specifically in weatherization, is dwindling.
Pittsburgh Gateways, an organization helping to connect upskilled tradespeople with contractors in need of residential weatherization skills (one of many incredible services they provide to support jobs in Western Pennsylvania), teamed up with Action Housing and local contractors. Together, they’re helping improve the aging housing stock across Pittsburgh. Homes in need of repairs, such as new roofs, insulation, and energy upgrades, are improved to comfortable, healthy homes.
Having the opportunity to get everyone’s perspective to tell the whole story, not just one character’s point of view, shows the real impact. That’s where our team comes in. We get to the root of why your story needs to be told and who needs to hear it. A message about construction companies simply needing more skilled workers would miss out on sharing that people like Marianne’s home depend on it. And that it would not have been possible without the partnership of Pittsburgh Gateways and Action Housing.
Through this video, we witnessed not just repairs, but renewal — of homes, of hope, and of community. Partnerships like this give people like Marianne a reason to stay, and a story worth sharing.
Watch the video to see the power of storytelling to spread and celebrate an organization’s mission.
We’re here to help you and your organization share impactful stories that inspire action. When you’re ready to create your brand story, Let’s Chat.