Bill Stratton and Direct Wire: The Relationship Behind the Results
The strongest business relationships are built on trust, shared values, and the drive to grow together. That connection is what turned momentum into long-term success for the partnership between Bill Stratton and Direct Wire.
Direct Wire was already successful in gaining business. The industrial wire and cable manufacturer was growing rapidly, a great problem to have for any business. The team could see the big picture, but the details on how to get there were missing. What they needed was guidance to continue this rate of growth with a plan rather than reactive operations.
The leadership team found guidance by partnering with Bill Stratton, an Entrepreneurial Operating System (EOS) implementer who helps guide leadership teams through the steps to achieving their vision.
Manish Jhunjhunwala, Direct Wire’s Chief Operating Officer, shared that the team was somewhat disjointed before partnering with Bill and implementing the tools of EOS. While they all shared the same end goal, the roadmap to get there wasn’t always clear.
“The biggest advantage of working with Bill is that we have a good vision and strategy in place. He keeps us disciplined, helping us all work toward the same goals and objectives,” said Jhunjhunwala.
Seeing the success and anticipation of further growth, Direct Wire plans to continue its partnership with Bill Stratton and implement EOS throughout its company, not just the leadership team.
The relationship between these two businesses is just one example of how growth can happen with the right partnerships. Sometimes, seeing things from a different perspective is all that is needed, while for others, it’s a push in the right direction. In this scenario, we see both leading to a story that continues to grow.