Email Marketing
Email marketing is the use of owned email lists to build relationships that social platforms and search engines cannot take away from you. TwoRoads Strategy writes, designs, builds, and sends newsletters, nurture sequences, and campaign emails — and manages the list health underneath them so your email actually reaches inboxes.
Why Email Matters More Now Than Ever
Your email list is the only audience you own outright. Algorithms change, ad costs climb, and platforms rise and fade. For nonprofits, email is the single most reliable fundraising channel. For service businesses, it is where repeat work and referrals come from.
In our experience, email is also the channel organizations most consistently neglect. Most teams we meet have a list that has not been segmented in years and a welcome sequence that was built once and never turned on.
Our Email Marketing Services
Newsletters — a recurring email people genuinely open, built around one story rather than five announcements.
Nurture sequences — automated series that follow up after a download, an inquiry, a donation, or a first purchase.
Campaign emails — launches, events, appeals, and time-bound pushes.
List and deliverability management — segmentation, cleaning, re-engagement, and the technical setup that keeps you out of spam folders.
Email Platforms We Work Within
Mailchimp, Constant Contact, Klaviyo, HubSpot, ActiveCampaign, and most donor CRMs with email built in. We will work in the platform you already pay for unless there is a strategic reason to move.
Frequently asked questions
How much does email marketing management cost?
We’ll review your goals, list size, sales strategy, and segmentation needs and recommend a budget for ongoing email marketing management. All TwoRoads email marketing engagements include strategy, writing, design, building, sending, and reporting.
Which email marketing platform do you recommend?
We work in Mailchimp, Constant Contact, Klaviyo, HubSpot, ActiveCampaign, and most donor CRMs with built-in email. Rather than pushing a preferred platform, we generally recommend staying with the one you already use unless deliverability, automation limits, or data structure give a concrete reason to migrate.
How often should we send emails?
For most organizations, a monthly newsletter is the sustainable floor and twice monthly is a strong target. Sending frequency matters less than consistency and relevance. A predictable monthly email that is genuinely worth reading outperforms weekly sends that recipients learn to ignore.
What makes an email worth opening?
A subject line that promises something specific. A first line that delivers on it. One idea and a clear action to take at the end. And a sender who has earned the habit by being consistently worth reading — which is a function of consistency over the long-term.