Marketing Strategy Services
Marketing strategy is the decision-making layer that determines what you say, who you say it to, which channels you use, and what you deliberately ignore. TwoRoads Strategy offers it two ways: as a standalone project with a defined deliverable and end date, or as the ongoing foundation underneath our execution work. Both start with your brand story.
Three Ways We Develop Strategies
Brand Story Development — the foundational narrative work. Who you are, why it matters, what you say when you have ninety seconds and one chance.
Strategic Marketing Plans — the roadmap. Audiences, positioning, channels, calendar, budget, and the numbers that tell you whether it is working.
Marketing Consulting — ongoing counsel for teams that have the capacity to execute but want a strategic partner in the room. Monthly, quarterly, or on call.
Do You Need a Strategy, or Do You Need to Start Producing?
You need strategy if your marketing feels busy but not cumulative, if two people on your team would describe your value differently, if you are entering a new market or category, or if you are about to spend real money on paid media. You need production if the plan already exists and nobody has had time to run it. Plenty of organizations arrive convinced they need one and leave with the other. We would rather tell you that early.
Standalone Project or Ongoing Partnership
As a project, strategy work typically runs three to six months and ends with a documented plan your team can execute. As part of ongoing work, the strategy stays live — revisited quarterly, adjusted against what the numbers say, and translated directly into the content we produce for you.
What You Walk Away With
A documented brand story. A written plan with owners and dates. A channel strategy that says no to things. And a measurement framework simple enough that you will actually look at it.
Frequently asked questions
How much does a marketing strategy project cost?
Marketing strategy projects at TwoRoads Strategy typically range from [RANGE], depending on scope, number of audiences, and whether brand story development is included. Standalone consulting is billed monthly at [AMOUNT]. We provide a fixed quote after a discovery conversation, so the number does not move mid-project.
Can you build our strategy without doing the execution?
Yes. Strategy is available as a standalone engagement that ends with a documented plan your own team or another agency can execute. There is no requirement to continue with us, and the plan is written to be handed off rather than to make us indispensable.
How long does a marketing strategy project take?
Most strategy engagements run three to six months from kickoff to final plan. Timelines depend on how quickly stakeholder interviews can be scheduled and how much existing research exists.